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Going Where the Puck Will Be

I have been criticized by many of my friends for believing that America will come out of this recession faster and stronger than many believe. In this morning’s e-mail my daughter shared an e-mail she received from a recruiter in the sports marketing business. She shared it primarily because of the hockey metaphor but I read it more for the hope it illustrates. You see I believe it is the entrepreneur, the small business person who has the imagination and instinct to reinvent and they will bring us back.

Happy 2009! After one of the most tumultuous and eventful years we have ever seen, we turn the page and embrace what will surely be another year of more transformation and also of new opportunities to be taken advantage of. At the threshold of the New Year, I am pleased to announce that I am reconfiguring my business and launching Generate Partners. Change does not favor those standing still and, if you’ll forgive me the hockey metaphor, the idea is to always look to skate to where the puck is going to be in order to better position ourselves to help our clients bring the right talent onboard to grow their businesses.

It does not matter whether he knows exactly where the puck will be because he is smart enough to know he can’t score standing still or waiting for it to come to him. His probability for success has increased exponentially by conceptualizing where it will be and going there.

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