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Reinventing Golf

The New York Times recently published an article relating to the need to reinvent the game of golf http://nyti.ms/1eUAaZb. The article references the concerns of the PGA of America, changing the rules, using a soccer ball to making the hole one putts in 15 inches. A giant caveat here because I have not spoken to […]

The Curse of Complacency

Webster defines complacency as “a feeling of being satisfied with how things are and not wanting to try to make them better.” While this definition suggests that the individual being complacent has a feeling or opinion, they may in fact just not care. They are probably in a who cares, can’t change it anyway frame […]

Marketing Lessons from the Elections

Joe McGinniss in his book, “The Selling of the President 1968”, presented a clear case for how Richard Nixon captured the presidency using television and the basics of marketing. The media have changed the basics have not. The recent congressional elections offer so many lessons about the use of marketing principles to win that they […]

Adoption Over Innovation

There is so much written about the need for more innovation in America and that innovation needs to be the engine that will drive recovery and growth. True innovation is always needed but history can illustrate that it is not the lack of innovation that holds us back but the adoption of innovation. The New […]

Learning From Success

Over the years I have found that learning from failure was far more instructive because in success it is so hard to differentiate cause from effect. Having just completed one of the best business books I have ever read (and I must admit to being a business book junkie) I find there can be real […]

Cognitive Dissonance

America is suffering from a severe case of cognitive dissonance over health care. At a minimum it helps to explain the emotion and misinformation people seem to be harboring in regards to the current “debate” on health care. Cognitive dissonance is one of those apparently simple concepts that is both hard to translate and to […]

Time for Realtor Reinvention

There is no question that the real estate market fiasco (loaning money to people who couldn’t pay it back) was a prime cause of the current Great Recession. The banks have become the villains in this mess and they surely deserve a lot of the blame but are they the only cause? Through recent experience […]

More on Health Care

My friend and associate Kevin Hoffberg just posted a wonderful article which I strongly recommend you read. The following is my response to Kevin’s post. I too was happy that President Obama “took off the gloves” as it relates to the insurance “industry”. But did he? As this debate, if that is really what is […]

When Did Experience Retail Become New

In 1990, Nike opened it’s first Niketown. At the time it was considered a big deal because it was a retail outlet that wasn’t based on selling “stuff”. Its reason for being was to allow consumers to experience Nike products and bask in the glory of Michael Jordan’s heroics. Fast forward to this morning as […]

If you are not part of the solution, you are part of the problem.

One of the harsh realities of our current economic situation is the need to find a new base that works with the changing reality of our current and future world. For example, the auto industry has been forced quite painfully into this realization. The infrastructure the auto industry built was based upon having a 90 […]

Possibly the Ultimate Case for Reinvention

Danny Devito, playing a takeover executive in “Other People’s Money” is speaking to the workers/owners of a business he wants to buy so as to sell off the assets – “folks what you don’t understand is the company is already bankrupt, you just haven’t run out of money yet.” Truer words have never been spoken. […]

Always Two Sides

I suppose it has always been this way but recently I have observed far more black or white behavior. Whether you are reading a newspaper article, a blog or listening to someone on TV one would believe there is only one side to every story. The concept of collecting all the facts and weighing different […]

It Is All About the Consumer

The great part about case histories is they give you the opportunity to study what is going right or in many cases is not.  They allow you to consider the basic imperatives to growing a business which so often get ignored.  There is also much to be learned from what I like to call a […]

Marketing Under Attack

Beware of the pendulum swinging back too fast and too far.It is a well-documented fact that finding a happy medium is rare.As a society, and equally true among the business community, it is nearly impossible to know when we are reacting too far and too fast in an attempt to rectify a wrong or solve […]

Say Something Good

A good friend, the CEO of a Fortune 100 company, sent me a most disturbing e-mail.He was sharing that on top of all of the business issues that requires attention, he was forced to deal with totally unfounded and unsupported personal attacks. Detractors being negative because they can. As I read and reread his e-mail […]