Recent Posts

Tags

December 2017
M T W T F S S
« Apr    
 123
45678910
11121314151617
18192021222324
25262728293031

Categories

Links:

Meta

Tag: Democrat

Marketing Lessons from the Elections

Joe McGinniss in his book, “The Selling of the President 1968”, presented a clear case for how Richard Nixon captured the presidency using television and the basics of marketing. The media have changed the basics have not. The recent congressional elections offer so many lessons about the use of marketing principles to win that they […]